Case Studies
The result first, then the work behind it: no confidential detail, just the problem, what we did, and the measurable outcome.
Asia Pacific · 27 countries · 26 brands
32 → 1,100+
hotels scaled across APAC
Challenge
Scale a consistent technology estate through hyper-growth across 27 countries, without breaking guest experience, security or operations.
What we did
Regional technology strategy, infrastructure standardisation, vendor governance, and a programme that built capability across the region, not just at the centre.
Martin's role
As VP, IT Asia Pacific: directed technology across the estate; #1 globally for guest internet satisfaction.
One of the largest hospitality tech integrations
2 → 1
estates consolidated
Challenge
Merge two global technology estates (overlapping systems, contracts and data) without disrupting thousands of live properties.
What we did
Mapped dependencies and contract liabilities, sequenced to minimise operational risk, and governed vendor consolidation to clear cost and capability targets.
Martin's role
Led the APAC technology integration: debt managed, not deferred onto operations.
Sovereign-wealth hospitality programme
Targeting 1,000+
properties by 2030
Challenge
Design a scalable, franchise-ready technology architecture for an ambitious development programme, aligned to international standards.
What we did
Partnered with executive leadership to validate the digital strategy, define the architecture, and build a sequenced roadmap.
Martin's role
Digital strategy advisor to the CEO: reviewed the strategy and recommended the pivots.
Consumer technology · Thailand & SEA
Thailand secured
reseller signed, Singapore next
Challenge
An Australian cloud-native F&B POS with no route into Southeast Asia: no local partner, compliance, or sales infrastructure.
What we did
A gated go-to-market programme: reseller agreement, staff trained and certified as installers, onboarding playbook, localised sales and compliance materials, then first installs on-site.
Bookallil Advisory's role
Bookallil Advisory and its team of specialists (including POS and marketing specialists) designed and delivered the programme end to end: Thailand reseller signed May 2026, Singapore next.
Global Strategic Distribution Partner
Now launching
Enerzyz's global go-to-market, built end to end
Challenge
A US agentic-AI energy platform with proven, verified results, but no route into hospitality markets, and no commercial engine to take it to market.
What we did
As Enerzyz's Global Strategic Distribution Partner, we built the entire go-to-market from a blank page: the AI-assisted customer front end, the back-office CRM, the contracts and the sales workflow. Enerzyz's own verified platform result (−25.8% HVAC energy at InterContinental Dhaka) is the proof we take to market.
Bookallil Advisory's role
Global Strategic Distribution Partner: designed and built the whole commercial programme; now taking Enerzyz to market globally.
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