Asset Management & Ownership Advisory
Vendors recommend products. Management companies optimise for operations. We optimise for ownership value.
Backed by three decades of operator experience, AI-assisted analysis, and specialists we bring in only when the engagement calls for them.
The problem
The people making the technology recommendations (management companies, vendors and brand flags) all have interests that aren't perfectly aligned with yours. We're accountable only to the ownership group.
What we deliver
Pre-acquisition assessment of the target's technology estate: system age, contract exposure, integration and cyber risk. A quantified liability report that informs the price.
An audit of technology spend (licences, contracts, infrastructure and headcount) benchmarked against comparable estates to surface savings.
A framework for technology investment across the portfolio, calibrated to asset profile, horizon and exit strategy. Built on asset NOI, not vendor pitches.
Proof
Martin Bookallil’s prior executive career · Vice President, IT Asia Pacific, Marriott International · 1998–2024
1,100+
Hotels' technology directed
US$230M
Annual technology budgets
2
M&A integrations (Starwood, Ritz-Carlton)
30%
POS cost reduction delivered
Reviewed the digital strategy for the CEO of a sovereign-wealth hospitality programme and recommended the pivots.
Evaluated the final candidates for a senior technology role; the client hired the one we recommended.
Benchmarked a portfolio's spend against comparable estates: surfaced material savings, cut duplicate systems and right-sized the team.
Leading the technology due diligence and valuation for an acquisition of approximately US$20 million, including preparation of the financing materials for the bank.
“Martin brings unparalleled industry acumen and incisive perspective, consistently delivering strategic breakthroughs that save clients significant time and resources.”
Steven Zhong · former VP Technology, Greater China (IHG)
How to engage
A fixed-fee diagnostic (due diligence, a spend audit, a performance review) with a defined deliverable; or a project engagement for investment prioritisation and implementation oversight. Accountable only to the ownership group.
Evaluating an acquisition, reviewing your operator's performance, or planning an investment: a 30-minute call will tell you whether we can help.
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